We decided to apply to Rosselli’s Jumbo chairs some interesting and unexpected colour variations on the shades of grey that have always distinguished our work.
The basic idea was to paint the chairs with tones very near to the natural colours to which we are paying more and more attention.
We would like our 10 sessions to stand out as a compact block of rather intense and opaque tones with subtle shades of colour, to differentiate them so as to force the users to a more attentive and concentrated vision.
In total homogeneity of the finished product, the detail of the slight colour nuance is the finesse that should underline our project methodology, made up of pure shapes, intense and natural colours and spasmodic attention to details, especially if not immediately visible.
STORAGEMILANO, founded in Milan in 2002 by Barbara Ghidoni, Marco Donati and Michele Pasini, operates in different areas of design, from the architectural scale to the product, with constant attention to composition and details, as well as materials and shapes.
The approach is based on the search for new aesthetic and spatial solutions customized for the customer, able to restore the balance of a design attentive to content and expression.
Architecture, design, fashion, art and everything related to concept, shape, volumes, space and materials, are the main interest of the investigation at the base of their design.
“Experimenting with unusual or different materials, with light and space, with proportions, composition and attention to detail that, combined with conceptual and elegant thinking, are what we pursue from the beginning of our collaboration and, similarly, is what we look for in what surrounds us and inspires us “.
STORAGEMILANO collaborates with international brands and private customers in various areas designing shops, showrooms, offices, private homes and residential buildings, products and installations.
STORAGEMILANO worked with Saporiti Italia to create some interesting projects including the Versace Collection flagship store in Milan, the Colombo Via della Spiga showroom and others.
click on each chair to see its details and color code